Realization at 100% is a trap, not a compliment
Your realization is probably at or near 100%. That is not good news. Firms under $1.5M in net client fees read ~100% because they bill fixed or per-form and carry no standard rates to write down against, so the leakage is structurally invisible in that metric. It lives in unbilled hours and scope creep instead, and realization only degrades once a firm is big enough to run standard rates.
Said as a partner would: “My realization is 100%. That’s not a good sign. It means I have no idea what I’m giving away.”
~100% — AICPA PCPS / CPA.com National MAP Survey 2025, FY2024 data, n = 1,073 firms. Realization at firms under $1.5M net client fees, FY2024. A diagnostic, never good news: small firms bill fixed or per-form and carry no standard rates to write down against, so leakage is invisible in this metric. It lives in unbilled hours and scope creep instead.