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Services

What we build, and how you buy it

Every client pays a monthly retainer. Small projects are a one-off invoice; larger work is a deposit followed by milestone payments. The four service lines below are scoped and bought separately.


The four service lines

AI and workflow automation

Working automations installed inside the systems you already run. Not a platform, not a login we sell: changes to how your existing tools behave. By the end of month one you can point to named workflows running in production, each with a one-page written runbook stating what it does, what triggers it, and what happens when it fails.

Example work product
A guided phone intake. When your staff take a service call, a screen walks them through the right questions in the right order, and the finished screening lands in the job record with job type and urgency already tagged. No retyping, no sticky notes. We have built and shipped exactly this, and we would build exactly it again for a plumber, a clinic, or a law office.

Not included
Autonomy where it doesn't belong. Nothing autonomous touches money, a government filing, or an outbound message to your customers: those workflows draft, and a named person approves. We also do not sell AI that answers your phone. Both refusals cost us deals competitors take. We keep them anyway.

How this lands in home services

Custom software, web apps and dashboards

Deployed software at a URL your staff log into, carrying your real data, with admin access and the source code in your hands. The month-one artifact is a screen someone at your business opens every morning.

Example work product
An owner's operations dashboard: the week's jobs, revenue, and callback rate, pulled out of the systems you already use and put on one screen. This pattern is running in production today for a field-service operation, and the same build serves a practice, a shop, or a trades company without changing shape.

Not included
Seats on our product. There is no per-user license, no lock-in, and no platform you have to stay on to keep what you paid for. What we build runs on your own accounts and remains yours if we part ways. We give up recurring license revenue on purpose; it is the difference between a services firm and a software vendor.

How this lands in appliance repair

Consulting

A written assessment with decisions in it, billed per project: what to fix, in what order, what it costs, and what should not be automated at all. The document is specific enough to hand to any builder, including one that isn't us.

Example work product
A replace-or-keep assessment of your core operational software: what the current tool actually costs per month, which features your staff actually use, and either a written migration plan or a recommendation to keep what you have. We completed exactly this engagement this quarter, and the honest answer included keeping parts of the incumbent system.

Not included
Hours. We do not rent out developers by the hour, and the engagement ends when the document does. The document is permitted to conclude “don't build this,” including when the build would have been ours.

How this lands in professional services

Managed services

The retainer operation. Everything we have in production for you is monitored, failures are fixed, updates are applied, and each month you receive a written report: what ran, what failed, what changed. A named person answers within a stated response window.

Example work product
Say you have three automations and a dashboard live, and an integration breaks overnight. We catch it in the failure logs, patch it before your staff notice, and the monthly report records it with dates. That report is the artifact: you read exactly what your retainer did that month.

Not included
Mystery systems and heroics. We do not take over software we didn't build or formally assess first; onboarding someone else's stack begins with a paid assessment. And we do not promise 24/7 emergency coverage. The response commitment is a business-hours window we state publicly because we can actually meet it.

How this lands in each industry

The engagement

How an engagement runs

  1. Discovery

    Scope starts from your workflows, not from a package. We map what breaks, what it touches, and what is worth building first.

  2. Scope in writing

    Every project gets a written scope before work starts. Changes are change orders, agreed in writing before the work they describe begins.

  3. Build, billed by milestone

    Larger work bills against delivery points you approve, not against time elapsed. The ladders below are the standard splits.

  4. Measure and revise

    Each milestone is delivered for your approval. Two revision rounds are included per milestone; further rounds bill hourly.

  5. Monthly

    The retainer carries the ongoing work: a 90-day initial term, then month-to-month.

The standard splits

Small projects
deposit · delivery
50 / 50
Projects $5,000 to $25,000
signing · midpoint approval · launch
40 / 30 / 30
Projects over $25,000
signing · design approval · build complete · launch
30 / 25 / 25 / 20
  • Invoices are Net 15.
  • Change orders are agreed in writing before work starts.
  • Stop a project mid-way and the kill fee is 15% of the remaining balance.

Refusals

What we refuse to build

Some of the most-requested automations in this category violate platform rules, federal rules, or both. We turn that work down and say why.

  • Review gating

    Software that asks happy customers for a public review and quietly drops the rest. Google prohibits selectively soliciting positive reviews, and the FTC's Reviews Rule reaches review suppression. We build unconditional review requests or none.

  • Sentiment-filtered review funnels

    The satisfaction survey that routes good moods to Google and bad ones to a private inbox is review gating with a softer name. Same rules, same refusal. On Yelp the rule is the opposite of Google's: businesses should not ask for reviews at all, so anything we build leaves Yelp alone.

  • Cold-list texting

    Texting a purchased list, or your own customer file after the established-business-relationship window has lapsed. A customer record is not permission, and consent expires. Anything we build that sends a message checks consent and quiet hours before it sends, every time.

  • Business-profile keyword stuffing

    One of the strongest local ranking factors is stuffing keywords into your Google Business Profile name, and it is against Google's rules. We will not use it on your listing.

  • Accessibility overlay widgets

    The FTC has treated the claim that a widget makes a website compliant as deceptive advertising. We build and test accessibility into the pages themselves, and we describe what was actually done rather than certifying compliance.

  • Unsupervised AI on regulated decisions

    Anything that touches a filing, a trust disbursement or a coverage recommendation is built human-in-the-loop by design. The software drafts, checks and flags; a named person decides.

None of this is theoretical. The FTC has permanently banned the owners of an AI sales-automation company from marketing business opportunities over deceptive claims about what its product could do and earn. The refusals above are how we stay clear of that, and how you do too.

Source: FTC press release, March 2026 (Air AI settlement) · verified 2026-08-05


Where the price comes from

Retainers run at three published tiers, and project work is quoted from published ranges. Both are on the pricing page, in full.

Walk through it against your own workflows

Bring one broken workflow. We will show you what we would build, what it costs, and what we would refuse.